Privacy Policy
Last Updated: January 2025
Introduction
Welcome to Compare My Tires ("we," "our," or "us"). We are committed to protecting your privacy and ensuring transparency about how we collect, use, and share information when you use our website at comparemytires.com (the "Site").
This Privacy Policy explains our practices regarding data collection and use. By using our Site, you agree to the collection and use of information in accordance with this policy.
Information We Collect
Information You Provide
Our tire comparison calculator does not require you to create an account or provide personal information. Any tire size data you enter into the calculator is processed locally in your browser and is not transmitted to or stored on our servers.
Automatically Collected Information
When you visit our Site, we automatically collect certain information about your device and browsing activity, including:
- Browser and Device Information: Browser type, device type, operating system, IP address
- Usage Data: Pages visited, time spent on pages, links clicked, referring website
- Cookies and Similar Technologies: Data collected through cookies and web beacons (see "Cookies" section below)
How We Use Your Information
We use the automatically collected information for the following purposes:
- Site Improvement: To analyze how visitors use our Site and improve functionality
- Analytics: To understand traffic patterns and user behavior through Google Analytics
- Advertising: To display relevant advertisements through Google AdSense
- Security: To detect and prevent fraud, abuse, and security issues
Third-Party Services
Google Analytics
We use Google Analytics to analyze how visitors use our Site. Google Analytics collects information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to our Site.
Google Analytics uses cookies to collect this information. The information generated by the cookie about your use of the Site (including your IP address) will be transmitted to and stored by Google on servers in the United States.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Learn more: Google Privacy Policy
Google AdSense
We use Google AdSense to display advertisements on our Site. Google AdSense uses cookies to serve ads based on your prior visits to our Site or other websites.
Your Advertising Choices:
- You may opt out of personalized advertising by visiting Google Ads Settings
- You can also visit www.aboutads.info to opt out of personalized advertising by third-party vendors
- European users can visit www.youronlinechoices.eu
Learn more: How Google uses data when you use our partners' sites or apps
Cookies and Tracking Technologies
Cookies are small text files that are placed on your device when you visit our Site. We use cookies for the following purposes:
Types of Cookies We Use
- Essential Cookies: Required for the Site to function properly
- Analytics Cookies: Help us understand how visitors interact with our Site (Google Analytics)
- Advertising Cookies: Used to deliver relevant advertisements (Google AdSense)
Managing Cookies
Most web browsers allow you to control cookies through their settings. You can:
- Block all cookies
- Accept only first-party cookies
- Delete cookies when you close your browser
Note: Blocking cookies may affect your ability to use certain features of our Site.
Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share information with:
- Service Providers: Third-party companies that help us operate our Site (Google Analytics, Google AdSense)
- Legal Requirements: When required by law or to protect our rights
- Business Transfers: In connection with a merger, acquisition, or sale of assets
Data Security
We implement reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
Children's Privacy
Our Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.
Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information:
- Access: Request access to the personal information we hold about you
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your personal information
- Opt-Out: Opt out of certain data collection practices (see "Third-Party Services" section)
California Residents (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and the right to request deletion of your information.
European Residents (GDPR)
If you are in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, erase, restrict processing, and data portability.
International Data Transfers
Our Site is hosted in the United States. If you access our Site from outside the United States, your information may be transferred to, stored, and processed in the United States where our servers are located.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top.
We encourage you to review this Privacy Policy periodically for any changes. Your continued use of the Site after any modifications constitutes your acceptance of the updated Privacy Policy.
Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us:
- Website: comparemytires.com/contact
- Email: [email protected]
Additional Resources
For more information about online privacy and advertising, please visit: